Our Company

SSquare a partnership / limited liability company jointly founded in Jan 2016 by Mr. Sanjay Thumma and Mr. Vikram Simha having an established recognition and credibility in the restaurant industry. IndiBlaze, chain of restaurants is our pilot project together that is ready for its soft opening in the second week of May 2016.
IndiBlaze is a unique restaurant with a new innovative concept of offering a Fast Casual Dining experience to "Gen Z". Gen Z diners are highly creative, foodies that love to eat delicious food with exciting flavors and prefer instant and superior service. Keeping this in mind, we have artistically designed the menu to suit our customers and will continually create new tastes and flavors that will urge the diners to try something new. Indi Blaze's unique concept is a trend setter in the fast food industry that gives it the first mover's advantage in the market. The targeted price segment is widely accepted in the Tier 1 cities where IndiBlaze is proposed to be launched. Since it is envisaged as a Franchise model, it can be scaled up soon and step into multiple cities.
IndiBlaze is a unique restaurant that will be first of its kind in Hyderabad which offers contemporary modern style good food with intimate, personalized, comfortable and high quality lifestyle services that add value to the fast food market. Our brand emphasizes on serving fresh and healthy food with high integrity, exceptional customer experience in affordable prices.
IndiBlaze vision is an innovative concept of offering superior and exciting choices of food with healthy alternatives and makes their customers feel comfortable in creating their own meal to suit their palate experience.

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Our Mission

Serving our customers with "Good food in a flash", that is valued for its uniqueness, quality, intense taste, timely service and affordability.
We will relentlessly strive in maintaining consistency without any compromise on the quality and flavor of the food. Our team would persistently work on improving every aspect of food selection, preparation, presentation and prompt customer delivery on a daily basis. Each phase shall be consciously scrutinized and measured to be on par with international standards that suit our customers taste. The restaurant is well designed and positioned in style that will cater to working professionals, students, Millennial generation and conscience healthy and quality diners.

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The plan of the company is to start operations in the city of Hyderabad. The launch phase will see two restaurants coming up - one in the financial district and another in an upscale neighbourhood. 4 more restaurants will be setup within the next financial year. All these will be company-owned restaurants following the dine-in model. In Phase II, IndiBlaze will be launched in Bangalore. Phase III will see Indi Blaze follow the food court model -with a presence in Malls, Airports, Railway Stations, etc... The final phase - aimed for end-2018 - is to franchise IndiBlaze across the world.

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IndiBlaze is essentially an urbanized concept and is well suited to the psychographic profile of the city-bred. The restaurant chain aims to kick start its operations in Hyderabad, India. Cyberabad and the new Financial District in Hyderabad city are the locations shortlisted for the purpose. The outlook for 2016 -2020 is exceptionally positive as these areas are set to witness phenomenal development during the period. It'll be made sure that the locations are easily accessible from residential communities and corporate offices.
The market has been carefully selected and analyzed for the necessary demographics and retail traffic necessary to meet the goals laid down for profitability.

Menu Experience

The menu is a stimulating selection of fresh veggies, meats, paneer, mushroom, in-house made sauces, salads, and a variety of toppings. Diners can opt to have their meal from a variety of bowls, rolls, soup and salad.
The highlight of every IndiBlaze outlet will be the live and interactive counter manned by friendly and professional staff assisting customers to make the best choice. An attractive counter top menu will display the various dishes, preset meal options, add-ons and beverages on offer with their pricing. A 'How to Order' graphic will be prominently displayed to guide diners.The open kitchen concept will give customers a clear view of the chefs at work.
Indi Blaze, a fix your own bowl place, is a blend of swift service and sit-down dining. It is primarily counter service, but is more upscale with eco-friendly disposal crockery, as well as greater focus on taste, ambience, and décor.

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